Serving USA CIPP Contractors

Trenchless Leads That Turn Into Booked Jobs.

Like Having an In-House Marketer Without the Payroll.

PipeliningLeads.com
The only marketing partner built exclusively for trenchless/CIPP contractors.
One contractor per market. No long‑term contracts. Tracking first so every call, form and inspection shows up in your CRM.

What you get

A complete growth system managed like an in‑house marketer who understands trenchless.

High‑Intent Lead Generation

Google Search + Performance Max for CIPP terms, plus Meta campaigns for neighborhood demand. Built to drive booked inspections.

Conversion Pages & Tracking

Fast landing pages, call tracking and GA4 with server‑side events. Proof of attribution for every lead.

CRM & Follow‑Up Automations

Instant SMS/email follow up, review requests, pipeline stages and reporting inside ServiceTitan / HCP / GoHighLevel.

Services We Offer

Expert marketing services tailored exclusively for trenchless/CIPP contractors.

Paid Advertising

Google Ads, Facebook/Instagram, YouTube and LinkedIn campaigns designed to generate high‑intent leads.

SEO & Local Search

On‑site optimisation, Google Business Profile management and local SEO strategies to help you rank above local competitors.

Conversion Optimisation

High‑converting landing pages, call‑tracking and user experience enhancements to turn clicks into booked jobs.

Automation & CRM

Integration with ServiceTitan, Housecall Pro and HighLevel for automated follow‑ups and real‑time reporting.

Content & Social Media

Long‑form blog posts, case studies, social media management and email/SMS nurture sequences to build authority and engagement.

Simplified Business Plan

A high‑level overview of how we work with CIPP contractors.

Core Focus

Target market: Medium to large CIPP and trenchless contractors seeking substantial lead flow and marketing expertise.

Exclusivity: We partner with only one client per metro area to avoid conflicts and ensure deep penetration.

Value proposition: End‑to‑end digital marketing—paid ads, SEO, content and automation—tuned for high‑ticket pipe‑lining jobs with full CRM integration and custom dashboards.

Revenue Model

Tiered retainers: Baseline ($5k–6.5k/mo), Growth ($7k–9k/mo) and Elite ($10k–15k/mo). 90‑day ramp then month‑to‑month.

Project‑based services: Website redesigns, SEO audits, CRM automation setups, content/video production and multi‑channel campaign launches.

Key Deliverables

Paid advertising management across Google, Facebook/Instagram and YouTube with keyword research, creative testing and daily optimisation.

Conversion infrastructure: high‑converting landing pages, call‑tracking and booking tools.

Local SEO, on‑site optimisation and regular long‑form content to build authority.

Marketing automation via ServiceTitan, Housecall Pro or HighLevel; monthly or quarterly reports covering leads, CPL, CAC and ROAS.

Packages

Pick the path that fits your capacity and goals. 90‑day ramp, then month‑to‑month. One contractor per market.

Baseline Retainer
Starting at $5,000 / mo
Essential paid ads, SEO and reporting for companies with $1–3 M revenue.
  • Google & Meta campaign management
  • Local SEO & GMB optimisation
  • Basic automation & CRM setup
  • Monthly performance report
Check Availability
Growth Retainer
Starting at $7,000 / mo
For firms ready to scale lead flow and conversion rates.
  • Everything in Baseline
  • Multi‑channel campaigns (YouTube, LinkedIn)
  • Email & SMS nurture sequences
  • Conversion‑optimised landing pages
  • Quarterly strategic planning
Check Availability
Elite/Enterprise Retainer
Starting at $10,000 / mo
Fractional CMO for companies that need strategic leadership.
  • All services in Growth plan
  • High‑level marketing strategy & brand positioning
  • Offline advertising (events, print) & team training
  • Custom reporting & LTV/CAC analyses
Check Availability

*Territory protection provided at Growth and Elite levels. Limited availability by state.

How it works

Kickoff to live campaigns in as little as 7 days depending on access and assets.

1
Capacity & Market Fit

We map service area, crew capacity and job values to set goals and budget.

2
Build & Track

Launch conversion pages, tracking and ad campaigns with trenchless‑specific keywords and angles.

3
Follow Up & Book

Leads hit your CRM with instant SMS/email follow up and live call routing so crews show to serious appointments.

4
Scale

Optimize weekly, review monthly and scale budgets as capacity allows. No wasted spend.

Targets & Benchmarks

We publish targets so you know what success looks like. Actuals vary by metro, offer and season.

$80–$250 CPL
Search & Social

Ranges based on competition and radius. We shift spend to the best‑performing channels.

35–65%
Lead → Booked Rate

With tight follow‑up SLAs and clear offers (free camera inspection, credit to job, etc.).

3–6x
Ad ROAS Goal

We track to revenue, not clicks. Dashboards show calls, forms, bookings and closed jobs.

Sample result

Phoenix contractor: $4,200 ad spend → 23 inspections → 9 jobs closed → $118k revenue. Your results will vary by market and capacity.

Available Locations

The map highlights major metro hubs. Green means open territory. Don’t see your city listed? Reach out and we’ll confirm availability and fit.

FAQ

Do you front ad spend?

No. You pay ad platforms directly so you own the data and billing. We manage strategy, build and optimisation.

How do I know you will not work with my competitor?

We work with one contractor per state or defined region. Once you claim your market we will not partner with a direct competitor there.

What if a homeowner no‑shows?

We implement auto confirmations, reminders and reschedule flows. The goal is a clean pipeline and fewer drop offs.

How fast can we launch?

Typical build is 7 to 10 business days after tracking access and assets. We can expedite if capacity is ready.

How soon can we see ROI?

Most partners book inspections within the first 2 to 4 weeks depending on budget and market. Jobs closed follow your sales cycle.

Are there long term contracts?

No. After the 90 day ramp you are month to month. We earn the renewal with results.

About Scott

Meet the marketer behind PipeliningLeads.com

Scott Vincent

Scott has spent more than two years building marketing systems for CIPP and trenchless contractors. From running high‑performing digital campaigns to building custom dashboards and automation, he's helped pipelining companies scale through data‑driven strategies and hands‑on collaboration. Scott believes in exclusivity—working with one contractor per metro—and focuses on quality partnerships over quantity. When you work with PipeliningLeads.com, you gain an in‑house strategist passionate about elevating your brand and driving real results.

Connect with Scott on LinkedIn

Get pricing & availability

Tell us about your service area and capacity. We will confirm territory status within 24 hours.

Why the call?

We check territory availability, align on capacity and goals and outline a 90‑day plan. No obligation.

  • Exclusive market policy
  • Live revenue tracking to closed jobs
  • Average setup 7–10 business days